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6 Pillars Of Internet Emotional Marketing
As marketeers our business is to put out offers. People decisions whether or not to buy our products or services are based on very basic emotional principles. If we feel enough emotion, if we want something badly enough, we can justify anything.
In the market place, our focus of attention must be on generating in our prospects emotional feelings about their perceived benefits of our commodities. Another part of the brain deals with the creative, artistic, emotional aspects of our thinking. The two functions are separate. We need to help it create suitable images, dreams and fantasies in relation to our product or service.
I feel at this point it would be useful to recap on the distinction between the benefits of our offers and their features. Anything that addresses the prospect and how it TMs likely to make him or her feel is a benefit. A slimming pill is taken and the person loses weight,[url=http://nikefreetilbud.hcslnet.com]nike free dame[/url]. All these secondary aspects have strong emotional foundations.
A good place to start when considering indirect benefits is with the idea of "connection". interact with others. Connection can be utilised at 3 levels. Incorporate all 3 levels in your advertising and sales will rocket!The first level simply implies connecting with other people, being in their company, talking to them etc. The powerful selling phrase associated with this is "Join us" or just "Join".
The second level of connection is love. Undoubtedly a powerful way to connect. However it is not easy to use the word "love" in your copy. That said, it can be very easy to imply in a picture. Think of a picture of a couple on an exotic sunny, white sandy beach, close together sipping their pina coladas. Need I say more.
The third level of connection is sex. How can you implement it in your advertising? By using the same type of picture I mentioned above. They have 70,000+ to choose from at minimal cost."Effortlessness". Generally, people want something for nothing. The thought of expending energy to achieve goals is frequently alien in the extreme. Avoid any implication in your sales pitch that even the minimal amount of effort will be required by the prospect if they purchase your offer. The implied benefit must be that the prospect can get fabulously rich without even having to move a muscle or blink an eye!FREE.
A third indirect benefit is the extremely powerful emotional word "FREE". Give something away free, sell it as a bargain, sell it at a discount price and you cracked it! People delight at getting something under one of these circumstances whether they need it or not. Just look at eBay as an example.
The final emotional motivator is dreams. A major object of all marketeers is to fulfil people dreams. If they have no dreams then create dreams for them by using the techniques outlined above. selling other people's stuff!
Have you seen all the hucksters' hype about 'How to earn HUGE money on the 'Net?'
It's sickening! Most of them have never earned a dime online! They're trying to sell you some gimmick, or 'Internet Mall' that won't bring you 2 red cents.